Marketing Management

For the success of any business it is crucial to capture the attention of the buyers of products and services so that these goods and services can be sold profitably. Marketing Management is responsible for identifying marketing opportunities along with developing and implementing necessary strategies that make it possible to explore these opportunities and earn profits. It is through Marketing Management that target markets are identified and profitable connections are developed and sustained. Marketing Management involves making decisions and controlling the marketing aspects of businesses and is concerned with acquiring, and retaining customers by creating, communicating and providing superlative customer value.

Fill Form

These Colleges are providing Marketing Management

Learning Outcomes

Marketing is an extremely competitive profession but also a highly rewarding one. When you enter this profession with a degree in Marketing Management, you gain a competitive edge as you are already aware of the concepts of Marketing Management as well as contemporary marketing techniques and understand marketing at both, regional and global level.

A course in Marketing Management helps you hone your skills in identifying target markets and develop effective marketing strategies that can successfully establish an immediate connect with your target market. Equipped with knowledge gained by studying a Marketing Management program, students learn to develop effective marketing plans and strategies that are cost-effective and bring to fruition integrated marketing campaigns. By the end of the program you will know how to identify and prioritize marketing strategies and boost existing customer relationships and turn these customers into brand advocates. You will also know how to evaluate marketing tools and analytical frameworks as well as learn how to apply marketing theories and tools to address roadblocks to effective marketing. Additionally, you will understand why and how to take into account and evaluate the impact of your marketing activities socially, ethically and environmentally.


Marketing Strategy Business Marketing Marketing Research Sales Management
Brand Management International Marketing Consumer Behaviour Customer Relationship Management
Services Marketing Digital Marketing Business Ethics Governance & Risks
Product Management Integrated Marketing Communication Sales Management Retail Management
Competitive Marketing Salesforce Management Sales Promotion Management Global Business Management and Advertising Management.

If carrying out market research and developing marketing strategies to maximize market share as well as enhance consumer satisfaction sounds interesting, then Marketing Management is an apt program for you to pursue. If you are keen on knowing how to build goodwill and how to ensure that businesses survive and thrive in today’s highly competitive, global business environment, then you will find studying Marketing Management enriching.

Having acquired an in depth understanding of the various principles of Marketing Management, you become ready to practically apply these in the corporate world by working in any of the following roles-

  • Product Manager
  • Promotions Manager
  • Corporate Sales Manager
  • Market Research Manager
  • Brand Manager
  • Sales Manager
  • Marketing Manager
  • Marketing Research Analyst
  • Media Planner
  • Media Analyst
  • Advertising Manager
  • PR Manager
  • Asset Manager
  • Media Strategist
  • Public Relations Specialist
  • Retail Manager
  • Social Media Manager
  • Customer Relationship Manager
  • Corporate Communications Head