Business Analytics

Programs in Business Analytics equip the learners with the knowledge about practices and technologies as well as the skills that are needed to carry out continuous iterative exploration of organizational data for analyzing past business performance with an aim to gain insight and propel business planning.

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These Colleges are providing Business Analytics

Learning Outcomes

Business Analytics programs are designed to help students develop understanding of business performance through statistical methods and teach data mining techniques for extracting useful information and supporting decision-making.

Students learn to analyze raw data, interpret data and use data visualization techniques and predictive modeling technique for forecasting future market trends. Programs in Business Analytics help learners gain the requisite knowledge and skills for quantifying business values with the aid of statistical tools and techniques. Learners of these programs are prepared to apply analytics in different domains (Marketing, Supply Chain, and HR) and simultaneously gain analytical, managerial and business communication skills.


A combination of the following topics is taught in Business Analytics programs-

Managerial Economics Legal Aspects of Business Business Communication Foundations of Business Management
Basics of Python Strategic Management Marketing Management Management Information System
Business Statistics Exploratory Data Analysis Exploratory Data Analysis Python for Business Analytics
Behavioural Science Predictive Modeling Business Problem Solving Data Mining for Business Analytics
Financial Analytics Marketing Analytics Supply Chain Analytics Web and Social Media Analytics
HR Analytics Logistics Analytics Corporate Finance Financial Accounting for Managers
Tableau Machine Learning SQL and Big Data (EDA) Operations & Supply Chain Management
Fraud & Risk Analytics Advanced Machine Learning Model Selection and Machine Learning

Programs in Business Analytics are apt for fresh graduates or working professionals who either aspire to have successful and lucrative careers in the field of Business Analytics or are looking to boost their career growth in this realm by gaining relevant knowledge and essential skills.

Programs in Business Analytics enable access to employment opportunities in the following positions -

  • Business Analytics Manager
  • Growth Manager- Business
  • Business Strategy Manager
  • Marketing Strategy Manager
  • Finance Strategy Manager
  • Big Data Analyst
  • Data Scientist
  • Business Consultant
  • Business Analytics Specialist
  • Business Intelligence & Analytics Consultant
  • Financial Analyst
  • Marketing Analyst
  • Research Analyst
  • Data Visualization Analyst
  • Management Consultant