Customer Relationship Management, which is also reffered to as CRM, refers to a collection of processes, strategies, technologies and practices for analyzing and effeciently managing the relationship and interaction of a business relationships. The interactions of businesses or organizations with their customers, throughout the customer lifecycle, are administered in CRM by making use of data analysis, which aids in comprehending huge volume of information.
A program in Customer Relationship Management addresses the need for empowering expertise in customer support with the necessary leadership skills and managerial competencies.
Program in Customer Relationship Management are designed to impart knowledge and develop skills related to customer retention, service quality management, relationship management, customer service, service design, data management, service marketing, sales force automation, etc. As a learner, you will acquire knowledge on how to improve customer satisfaction and expand client base as well as improve sales and enhance the effeciency of your business/organization through effectively building and managing relationship with you customers.
A combination of the following topics is taught in most of the popular Customer Relationship Management Programs-
Principles and Practices of Management | Advanced CRM | Marketing Management | Marketing Research |
Business Communication | Quantiative Techniques for Management | Sales and Distribution Management | Consumer Protection Act, 2019 |
Customer Relationship Management | Strategic Customer Relations Management | Service Marketing | Consumer Behaviour |
CRM in Service Industry | B2B Markets and CRM | E- Business |
Fresh graduates with an interest in being part of the service industries or graduates, who are working professionals in the service industries, have a great deal to benefit by enrolling in a program in Customer Realtionship Management. This program is meant for any graduate who is interested in learning the practices and strategies of Customer Relationship Management.
A degree in Customer Relationship Management prepares with the requisite knowledge and skills for gaining employment in the following roles -